CON MANOS DE MUJER

CON MANOS DE MUJER, a prestigious certification, and seal developed by MAYACERT S.A., is resolutely dedicated to empowering and recognizing the invaluable work of women across diverse social and production sectors. It stands as an esteemed testament to their remarkable contributions, enriching households and communities alike.

THE CLIENT

Brand Identity, Social Rights, Logo Design, Woman, Empowering Women, Organic, Certification and Seal, Gender Equity, Progress, Freedom, Visual Identity, Food, Handmade, Brand Guideline, Font, Color Palette

KEYWORDS

CON MANOS DE MUJER, a prestigious certification, and seal developed by MAYACERT S.A., is resolutely dedicated to empowering and recognizing the invaluable work of women across diverse social and production sectors. It stands as an esteemed testament to their remarkable contributions, enriching households and communities alike.

The core objective driving CON MANOS DE MUJER is to safeguard and elevate the work of countless women engaged in social and production relationships, paralleling any man's efforts. The seal aims to pay homage to women's labor, providing them with essential economic support for their households and advocating for gender equity across various sectors.

THE GOAL

In a masterstroke of visual storytelling, the logo of CON MANOS DE MUJER was thoughtfully redesigned. The new symbol brilliantly portrays a woman striding forward with unwavering confidence, her gaze firmly fixed on the future, embodying movement, progress, and the essence of freedom. The incorporation of a bird in flight, a subtle touch of symbolism, poignantly emphasizes the freedom of women in their work.

The visual identity meticulously intertwines harmony and divinity, with the repeated shape artfully forming an invisible ascending triangle, symbolizing growth and empowerment. Evoking a profound sense of context, the iconic lines left by cultivation assume the role of two hands, fiercely safeguarding the earth—a potent representation of product traceability. The vibrant purple color, derived from the women's advocacy movements, symbolizes transparency, clarity, and security—essential values embraced by the CON MANOS DE MUJER project.

For the brand's voice, we employed the esteemed Rubik typeface family—a sans-serif font bearing soft and subtle rounded edges, flawlessly articulating strength and warmth. This distinguished font impeccably conveys the unyielding message of the CON MANOS DE MUJER project.

In essence, this compelling synthesis coalesces into a single, simpler, clearer, more versatile, and immensely potent symbol that magnifies the resilience, strength, and unwavering determination of women. CON MANOS DE MUJER celebrates their resplendent achievements, ardently advocating for their rights and serving as an invigorating beacon of hope, propelling positive change, and inspiring a brighter future—a future brimming with boundless possibilities—for all.

THE APPROACH

The core objective driving CON MANOS DE MUJER is to safeguard and elevate the work of countless women engaged in social and production relationships, paralleling any man's efforts. The seal aims to pay homage to women's labor, providing them with essential economic support for their households and advocating for gender equity across various sectors.

In a masterstroke of visual storytelling, the logo of CON MANOS DE MUJER was thoughtfully redesigned. The new symbol brilliantly portrays a woman striding forward with unwavering confidence, her gaze firmly fixed on the future, embodying movement, progress, and the essence of freedom. The incorporation of a bird in flight, a subtle touch of symbolism, poignantly emphasizes the freedom of women in their work. The visual identity meticulously intertwines harmony and divinity, with the repeated shape artfully forming an invisible ascending triangle, symbolizing growth and empowerment. Evoking a profound sense of context, the iconic lines left by cultivation assume the role of two hands, fiercely safeguarding the earth—a potent representation of product traceability. The vibrant purple color, derived from the women's advocacy movements, symbolizes transparency, clarity, and security—essential values embraced by the CON MANOS DE MUJER project. For the brand's voice, we employed the esteemed Rubik typeface family—a sans-serif font bearing soft and subtle rounded edges, flawlessly articulating strength and warmth. This distinguished font impeccably conveys the unyielding message of the CON MANOS DE MUJER project. In essence, this compelling synthesis coalesces into a single, simpler, clearer, more versatile, and immensely potent symbol that magnifies the resilience, strength, and unwavering determination of women. CON MANOS DE MUJER celebrates their resplendent achievements, ardently advocating for their rights and serving as an invigorating beacon of hope, propelling positive change, and inspiring a brighter future—a future brimming with boundless possibilities—for all.

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